Advertise with Us
Why advertise on Radio?
It’s accessible, portable and intrusive
It’s informative – It has up to the minute news, weather, sport and traffic information
It’s part of people’s lives at home, in the car and at work
It has high levels of trust – radio is seen as a friend
It’s targeted at your potential customers
It has low ad avoidance – you can’t switch off your ears
It’s recent – often the last medium potential customers are exposed to before they buy
Successful sponsorship and promotions bring an exchange of brand values between the sponsor and the radio station – and this is where the “radio relationship” comes in. The “radio relationship” is defined by the values that Radio Larne generates with its audience. Values such as trust, warmth, friendliness, intimacy and loyalty – through our delivery of news, weather, and information, community and charity involvement – and an overall “local” approach.
This means that you benefit on several levels:
Creation of favourable brand awareness among your target audience in a more subtle way than traditional “spot” advertising.
Mutually beneficial transfer of brand values between our radio station and your product or service, using our strong identity to enhance your brand image.
Enhancement of airtime advertising, as part of an overall communication package.